30 December 2012

Our New Products Are Coming...




We are expanding our product range, which will include iPad and iPhone sleeves and other fashion accessories like bags, wallets and scarves.

In line with our current theme, we will be creating a range that is stylish and sophisticated yet playful.

Bags are of particular interest to us, and we will be creating a line with different shapes, with colours influenced the seasons trends and artworks.

20 December 2012

iPhone 5 cases


The first batch of the iPhone 5 cases on Tuesday, but we’re not satisfied with the result.

Yesterday, we emailed the manufacturers to report of our findings.

Received a reply to say they will be dealing with this, and now currently awaiting to hear more.

Until now the experience with the manufacturer has been a positive one and we hope this is just an issue that will quickly be resolved.


23 November 2012

iPhone 5 case manufacturing


The initial prototypes were slightly longer and wider than they needed to be. As a result, did not fit the iPhone 5 very well. We then revised the drawing and made a second one which was perfect.

Following this, we approved drawing and moved into manufacturing.

We had a few options for manufacturing but decided to go use Proto Labs. One of the main reasons we chose them was their quick turn-around time and assurance that the company will be able to produce the cases to the quality standard we require. We were also assured that they will not have any problem making the cases with our chosen material, Sorona a material made by DuPont.

Sorona is a material made in part with renewable materials which fits well with our environmental policy.

Yesterday, work begun on the mould which will be used to produce the cases. This work will take a couple of weeks and the first cases are scheduled to be shipped on or before the 10th of December.

22 November 2012

WIN WIN WIN!!!


A few months ago we held a competition to win one of our iPhone cases with Ebba Zingmark. It attracted a lot of interest and we decided to do it again. 
If you missed it there’s another opportunity, find out here >> 
Goodluck! xx iconemesis

25 October 2012

Prototype iPhone 5 case








Prototypes of our iPhone 5 case, made to confirm it is as per our design. 
These were 3D printed by an OBJECT machine.
The bottom two photos show how the cases were made layer by layer. 
Check how 3D printing works below: 


22 October 2012

iPhone 5 case development



These are two images showing the iPhone 5 case in its current state. The technical details behind these images are being used to create prototype - early sample or model - cases, which are ready for collection tomorrow.

iPhone 5 case design






Following the initial sketches, which were revised a few times, these became the first visuals of the iPhone 5 case.

18 October 2012

Insert for iPhone 5 case


We are currently exploring packaging ideas for the iPhone 5 cases. 
One of the options for the insert is cardboard paper and we think one similar to the above will work really well.

Packaging box by Pendragon 

15 October 2012

Jayna Dave

Floral Birdie iPhone case design submitted by Jayna Dave. 
To see more of her designs, go to >>



iPhone 5 case sketches


Following the initial brief the product designer, these became the first sketches of our iPhone 5 case.

1 October 2012

DESIGN OPEN CALL


iconemesis is a relatively new lifestyle brand. We work with artists to create iPhone cases. Some of our current designers are Fifi Lapin, Gemma Correll, Leah Goren and Karin Soderquist.

Creativity is at the core of what we do and we are looking for exciting designs for our cases including the upcoming iPhone 5 cases. So, have you got what we’re looking for? If so, we’d love to see it.

Use the design template, here, create and send us your work.

Once you have submitted your designs we will post them here.

The closing date is October 30, 2012.

Unlike the X Factor our judges are our social media friends, and the TOP 3 designs will be selected on November 7, 2012.








12 September 2012

iPhone 5 is here


Apple today unveiled the iPhone 5.

As with previous iPhones we will be introducing the cases for it.

Unlike our iPhone 3GS, 4 and 4S cases, we plan to produce the iPhone 5 cases in the UK. Our decision is based in part on our aim to support British manufacturing, and the economy. We are also concerned about the environmental impact of our products and processes, and are committed to reducing our carbon footprint. 

It is highly like that manufacturing in the UK is going to be very challenging, but we believe and hope this will be successful.

We have created a dedicated blog to keep a record of our progress, which you can follow here.


5 September 2012

Our Plan for 2nd Year in Business

We have just finished our first year trading online, which was a successful one. In our first year, we hoped to break-even but we are very happy to have achieved a profit.

The first year has been a challenging one. It was also a year in which we learnt a lot about our products, customers and business environment. We believe this has prepared us for the future, which we hope will be a bright one.

Unlike our first year, where we didn't have a plan, we’ve set out our plans for the second year below.

The aim is to better last years results and our plans include:


  • adding the iPhone 5 cases to the product range
  • collaborate with new designers
  • marketing activities
  • advertising activities
  • sales channel
  • new products
  • redesign and develop website
  • iconemesis team



iPhone 5 cases
Apple is expected to launch iPhone 5 shortly and we will be making cases for it. Unlike our iPhone 3G, 4 and 4S cases, the iPhone 5 cases will be made in the UK.

New designs and artists
The designs available on our products are at the heart of our business and we will be adding some exiting and new designs, some from our existing artists and also from new ones.

Marketing
We have a growing female audience, particularly within the under 25 age group. The plan is to attract more interest from this group and the over 25’s. Around 53% of the British population owns a smartphone, and our calculation show that there are about 9.8million adults with iPhones alone. We estimate the female audience account for a little over 5million of iPhone users in the UK. Worldwide this figure is considerably higher and the trend is predicted to increase both in the UK and the rest of the world over the coming years.

Advertising
We have had a positive response to our collaborations with bloggers, without them we probably would have been out of business by now. We plan to continue these collaborations and also create an affiliate program with selected bloggers. On top of this we will be using other forms of advertising such as magazines, events etc

Sales channel
Presently, our products are only available online but we are looking for other sales channels like shops to sell them.

New products
As part of our plans for growth, we will be expanding our product range. A recent survey showed that handbags are our audience most desirable accessories, which we plan to introduce early 2013, followed by other accessories. To help with creating our accessories range, we will be employing the services an accessories/bag designer onboard.

Website
Some of our customers have found our current website a little confusing and we plan to design and build a new one which is fresh, dynamic and user-friendly.

iconemesis team
iconemesis is a one-man band, supported by his wife and 3 months old baby. One area where the business has struggled mostly is in marketing and advertising. Ideally, we would have a marketing and/or PR person, along with a brand strategist but we have insufficient funds. We are very ambitious  and believe that with the right team the world is our oyster.

We have been exploring options available to us regarding the right personnel which include employing someone on a freelance role which may lead to a permanent role. Another member required is a graphic designer.


iconemesis is a relatively new lifestyle brand. We are a small but growing brand and our aim is to be recognised and well-known within the lifestyle industry in the UK and beyond.

For us “ordinary is not an option”


Contact
We would love to hear from you. Please email us at hello@iconemesis.co.uk if you have any questions or wish to add value to our plan.










31 July 2012

Freelance Product Engineer/Developer

We are now looking for someone who can work in our small but growing company. iconemesis is seeking a Product Engineer/Manager/Developer to work on, initially, a freelance role for our Croydon office

Within the business the Product Engineer/Developer will be responsible for the design, development and planning of the range from sampling through to production. 

They are responsible for creating a workable critical path and ensuring all dates are met for maintaining existing manufacturers and sourcing new ones, as well as controlling all costs. 

To be considered for this role applicants:
  • Will have a strong background in Product Development or similar.
  • Someone who is able to manage the product critical path efficiently whilst controlling costs at all stages.
  • Ideally candidates will have previously worked across with the mobile technology industry.
  • A team player who is looking to work in a progressing company where you will see the product through all stages of Design and Production.
Job will initially be on a freelance role basis which may lead to a permanent role as the business progress.

Requirement:

  • Bachelor’s Degree in similar field
  • 1+ years of experience working in product development
  • CAD experience, preferably Solid Works
  • Demonstrated analytical skill and experience using MS Excel
  • Energetic, highly self-motivated and able to work efficiently and productively in a rapidly-changing environment
  • Travel to Asia may be required and Mandarin language a big plus
About us
iconemesis is a lifestyle brand. We work with illustrators to create lifestyle products.

Our current product range are mobile phone cases, including iPhone 3G/3GS, 4 and 4S cases.

We are approaching the end of our first year in business and are expanding our product range which will include cases for the upcoming Apple iPhone 5.

For more about us kindly visit our online store at www.iconemesis.co.uk 

Address
160 Maddison House
226 High Street
Croydon
CR9 1DF 

Job Type
Freelance/Part Time

Posted
31 July 2012

End
30 August 2012

Apply
To apply please contact us or send CV to us at info@iconemesis.co.uk 

Budgie Love


By Swedish illustrator, Asa Wikman


What’s your favourite iPhone case?

Tell us your favourite iPhone case and be with a chance to win it. Headover to our facebook page for details. 

Ends tonight at 8pm UK time

30 July 2012

Win a FREE iPhone case


We have teamed up with Coco Sweet Dreams to giveaway any one of our iPhone cases. 

If you are interested go to the blog here

The competetion ends on the 3rd of August 2012. Goodluck!!

26 July 2012

Floral Illustrated iPhone Cases

Floral 


Flower

Quirky Floral Stems


These are some of our floral collection You can see more and other designs on our online shop.


2 July 2012

Sign Up To Our Newsletter


We created this code for our subscibers to our newsletter. Sign up to our newsletter to be kept up to date with new products and offers. To sign up for our newsletter, click here

13 June 2012

Pugs Not Drugs Tee Shirt


Celebrity TV presenter Russell Howard wearing Pugs Not Drugs tee shirt, designed by one of our artists Gemma Correll. Available at Urban Outfitters.

8 June 2012

25 May 2012

23 May 2012

Giveaway via Into The Fold


We have teamed up with Into The Fold for another opportunity to win one of our iPhone cases. Enter here to win. Closes on the 2nd of June and its open to everyone worldwide.
Goodluck xx

22 May 2012

Bless iPhone case on Rebel Attitude




We are delighted that our Bless, iPhone 4/4S case designed by Amy Davis, has been featured on Rebel Attitude. The design is also available on the iPhone 3G/3GS case which you will find here.

21 May 2012

What’s In My Bag - Hanneli Mustaparta


This is our second post on “What’s in My Bag”. Here is what’s in Hanneli Mustaparta’s bag. Her bag is a Mulberry Cookie Bayswater. In it...Karen Walker sunglassesLaura Mercier Secret Camouflafe – SC5, Chanel rouge – 65 Espi├Ęgle, Sephora small and large glitter nail polish, Maroccon Argayn oil for face by SPA at Belkin Country Club, Chanel lip balm – Rouge Coco Balm, YSL Mascara, Isadora liquid eyeliner, hair clip by H&M, Miu Miu earrings, and our Cupcake iPhone 4/4S Case, designed by Fifi Lapin. See the post here to find out more of what’s in Hanneli’s bag.

19 May 2012

Feathers


We are delighted that the Feathers iPhone 4/4S case, designed by Cat Sims, is featured on camerafilmroll 
The case for the iPhone 3G/3GS is here.

18 May 2012

Thank You 1900+ Facebook Followers


We wanted to thank our 1900+ followers on facebook for their support, so we are giving them 20% off  this weekend. More details are available on our facebook page here.

Win An iPhone Case


We are giving away two iPhone cases. To be with a chance of winning head over to our facebook page for details.

17 May 2012

Look of the Day - Kasia Brzeg-Wielunska


Our look of the day is Kasia Brzeg-Wielunska, very simple and elegant.
Here wearing Zara blazer and clutch.

New Arrivals at H&M





These are our favourites from the new arrivals at H&M. The patterns are very beautiful and we think they will work well with our iPhone cases.