10 July 2015

Studio Update: Feeling Moody

Hello once again from the Iconemesis Studio! As usual we have been very busy but have still managed to find time to update you on everything that has been going on. Last week we were focusing on our re-launch party and spent a lot of time out of the studio hunting down venues, but now our attention has turned to one thing in particular... mood boards.

When we first start to develop prints and products we like to put what is in our head on paper and gather up all of our inspirations in one place. There is no better way to do that than with a good mood board! Not to give too much away, but above is our floral inspired mood board that we are using to help develop prints for our range of silk scarves. Rather than focusing on the big tropical leaves and botanicals that are around at the moment, we have been looking to next season where smaller, more intricate patterns are going to be more prominent. We have been looking at the work of William Morris and Andy Warhol amongst other to try and find an aesthetic that we really connect with.

As well as mood boarding for our new scarf range we have also been starting to style up some ideas for our upcoming photoshoot. We are feeling inspired by minimal classic style with an international twist, stay tuned to find out more and for a backstage write up of the shoot!

Come back next week to find out more about the Iconemesis re-brand journey...

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