Studio Update: Beetlemania

Happy Friday everyone! The weekend is nearly upon us and boy, what a busy week it's been in the Iconemesis studio. Particularly so, as we continue to add the final touches to our big re-brand in just over a week's time! Our new makeover has been months in the making but from Monday 17th August we reveal a brand new, glossy website and logo with all your favourite illustrated tech cases still in tow.

This week we also started developing print designs for our new silk scarves range. Since our last studio update, we have continued moodboarding into other themes (it's highly addictive) and have some initial sketches underway - exciting stuff! Altogether we will have eight scarf patterns including florals and feathers, but today we wanted to share with you the progress of our beetle print.

As you can see in our moodboard top of page, we drew inspiration from the beetle's distinct silhouette and how the beautiful insect has influenced fashion and design. Last week saw the closure of the V&A's most popular show in history that was the Savage Beauty exhibition - a celebration of the extraordinary talents of Alexander McQueen. The late fashion designer was famously inspired by nature, particularly insects, and often presented their colourful patterns in a kaleidoscopic manner. From this, we explored graphical, line motifs to incorporate into the final designs.

Here's our progress so far...

The sketches are the handiwork of the talented Louise Thomas - our in-house print designer - whose designs you may recognise from some of our tech cases. The designs are so incredibly-detailed yet ultra-contemporary. We can't wait to see them in colour and set on our silk scarves. As always, we will keep you updated of our progress as we go along and next Friday's post might be the last from Iconemesis as you know it... (Oops, said too much?)

Whatever you do, have a fabulous weekend. Until next time!